Frequently Asked Questions — Kevin Appleby
1. Who is Kevin Appleby?
Kevin Appleby is COO and Strategy Mentor at GrowCFO, host of the GrowCFO Show podcast, and co-host of The Next 100 Days Podcast — the UK’s longest-running independent business podcast.
He’s a Chartered Accountant and finance transformation strategist who helps CFOs and finance leaders develop into dynamic, influential business partners.
2. What does Kevin Appleby do at GrowCFO?
At GrowCFO, Kevin leads programs and masterclasses on finance transformation, leadership development, and system selection for scale-up and mid-market businesses.
He mentors CFOs, develops capability frameworks, and co-authors GrowCFO’s Tech Innovation Reports and white papers on FP&A, finance systems, and AI in finance.
3. What is The Next 100 Days Podcast about?
The Next 100 Days Podcast features conversations with entrepreneurs, business owners, and experts about practical steps to achieve success in the next 100 days.
Hosted by Kevin Appleby and Graham Arrowsmith, it’s the longest-running independent business podcast in the UK, with over 400 episodes covering strategy, marketing, leadership, and growth.
4. What is The GrowCFO Show?
The GrowCFO Show is a podcast hosted by Kevin Appleby that brings together leading CFOs, finance innovators, and technology experts.
Each episode explores how modern finance leaders drive transformation — from FP&A and automation to leadership and career growth — giving listeners real-world lessons and practical insights.
5. How does Kevin Appleby help finance leaders?
Kevin provides mentoring and structured development frameworks that help finance teams build leadership, communication, and transformation capability.
His work focuses on helping finance professionals shift from “competent contributor” to strategic and visionary CFOs.
6. What topics does Kevin speak and write about?
Kevin regularly writes, speaks, and podcasts about:
- Finance transformation and system modernisation
- FP&A, planning, and budgeting technology
- AI and automation in finance
- Leadership and career growth for CFOs
- Business change and digital strategy
7. What are the GrowCFO Tech Innovation Reports?
These reports analyse the technologies reshaping finance — from FP&A automation and accounting platforms to AI agents and data fabric.
Kevin co-authors these reports, which help finance leaders understand vendor ecosystems and plan technology roadmaps.
8. How can I work with Kevin Appleby?
You can work with Kevin through:
- GrowCFO Mentoring — structured 1-to-1 or group sessions for finance leaders
- Speaking and podcast appearances
- Advisory and consulting projects for finance transformation or system changeContact: kevin@kevinappleby.com
9. What are Kevin Appleby’s qualifications?
Kevin is a Chartered Accountant (FCA) and holds a degree in Economics from the University of Hull.
He has led finance, strategy, and transformation projects across public and private sectors — including major change programmes for energy, manufacturing, and public-sector organisations.
10. What is Kevin Appleby’s approach to transformation?
Kevin believes successful transformation happens when finance teams integrate people, process, and platform.
He promotes a “practical-systems approach”: aligning technology to business outcomes, simplifying data flows, and building confident teams who understand how systems drive insight.
11. How does Kevin Appleby view AI in finance?
Kevin views AI as the next major capability shift in finance — automating analysis, surfacing insights, and enabling predictive decision-making.
He speaks frequently about agentic AI, data fabrics, and the human skills finance leaders need to thrive alongside automation.