GrowCFO Show

The GrowCFO Show is the podcast produced for finance leaders by finance leaders
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The transition to a CFO role is one of the most demanding steps in a finance leader’s career. Many newly appointed CFOs face overwhelming challenges, from building board relationships to reshaping organizational strategy, often leading to missteps and a sense of isolation. Recognizing these hurdles, this episode underscores the need for experienced guidance in the early days of CFO leadership.
Jeremy Earnshaw, Executive Coach & Mentor at Clarendon, brings decades of executive finance expertise to the discussion. Through a practical and insightful conversation, Jeremy and host Kevin Appleby explore how tailored mentoring equips new CFOs with tools, confidence, and the emotional intelligence necessary to succeed. Their dialogue highlights real-world stories, actionable tactics, and the transformational impact of mentorship on both performance and well-being in the CFO suite.
Key topics covered:
- Challenges and pitfalls commonly faced by new CFOs
- Importance of mentorship and coaching for new finance leaders
- Real-life scenarios where mentoring influenced CFO performance
- Key competencies new CFOs need, and how mentoring builds them
- The long-term benefits of investing in leadership development
Links
Timestamps
- 01:00 Introduction and importance of mentoring for CFOs
- 07:30 Top struggles for newly appointed CFOs
- 15:00 Jeremy Earnshaw’s mentoring philosophy and approach
- 24:10 Success stories: CFO transformations through mentoring
- 32:00 Actionable advice for organizations and aspiring CFOs
Find out more about GrowCFO
If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode.
GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here.
You can find out more and join today at growcfo.net

The Next 100 Days

The Next 100 Days Podcast is a leading UK business show. Through this podcast, Kevin and Graham reveal strategies you can use to improve your business and take it to the next level. In addition to featuring their own advice, Kevin and Graham host amazing guests from across the business world. Often the guests are successful, but lesser-known business owners and entrepreneurs, enabling the show to bring fresh content and stand out from many of the US based business shows.
Graham and Kevin believe that business change comes about when a business owner focusses on just one thing that will make a real difference to his business. That might be product development, a new product launch or a marketing campaign. Focussing for less than 100 days, or focussing on too many things generally won’t deliver the results you need, Equally, its difficult to maintain effective focus for much longer than 100 days without re-assessing priorities.
The Next 100 Days Podcast is your source to learn how to move your business forward, with practical advice and guidance that you can put into action and make a difference in your own organisation within the next 100 days.
DNA Behavior CEO Hugh Massie joins The Next 100 Days podcast to talk about how he is set to transform the way behavioural data can transform financial and sales performance.
Summary of Podcast
Introductions and banter
Graham and Kevin welcome Hugh Massie, the founder of DNA Behavior, to the podcast. They engage in some lighthearted banter about Hugh’s Australian background and his business name spelling.
Overview of DNA Behavior’s approach
Hugh explains the core of DNA Behavior’s psychometric system. He measures 8 primary traits and 24 sub-traits to build a comprehensive profile of an individual’s natural tendencies. He emphasises the importance of understanding people’s instinctive behaviours under pressure, not just their learned social behaviours.
Applying DNA to teams and organisations
The group discusses how DNA Behavior’s insights can be used to understand the dynamics of teams and organizations, drawing parallels to the characters in the TV show “The Office”. Hugh explains how the system helps identify strengths, weaknesses, and potential conflicts within a group.
Concerns about privacy and trust
Graham expresses concerns about whether people will be willing to surrender the “deeper” aspects of their personality? Hugh addresses this by explaining the importance of psychological safety and how the system is designed to build trust and transparency.
Quantifying the business impact
Hugh outlines how his approach can directly impact a company’s financial performance and valuation. This is by helping leaders make better decisions around innovation, cost management, and other key business drivers. He cites data showing a 23% average revenue growth for customers.
Potential applications beyond the workplace
The group explores how his profiling capabilities could be applied to other domains, such as investor screening and selection. Hugh explains how the digital scanning technology allows for profiling large groups of people at scale.
Wrap-up and reflections
Graham and Kevin reflect on the insightful and engaging nature of the conversation, noting the unique capabilities of DNA Behavior’s approach. They express interest in further exploring the system and its potential applications.
The Next 100 Days Podcast Co-Hosts
Graham Arrowsmith
Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He’s the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.
Kevin Appleby
Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
